**Cookie Policy of RE/MAX Viva**

Cookies are small text files stored on your device when you visit a website. These files contain information that can be read by the site that generated them during subsequent visits. Cookies are widely used to make websites function more efficiently, enhance user experience, and provide information to the site owners. On our RE/MAX Viva microsite, we use different types of cookies to optimize the functionalities and services offered.

**Technical Cookies (Essential)**

Technical cookies are essential for the proper functioning of our site. These cookies allow you to navigate between pages, use core features, and access secure areas of the site. Without these cookies, certain necessary services, such as logging in or filling out forms, cannot be provided. At RE/MAX Viva, we use technical cookies to ensure our site operates correctly and to enhance your browsing experience.

**Analytics Cookies**

We use analytics cookies to gather information on how visitors use our site. These cookies help us understand which pages are most visited, how much time is spent on the site, and how users interact with the content. To ensure your privacy, we have configured Google Analytics 4 (GA4) to collect data anonymously. This means we cannot personally identify you through this information. The data collected helps us continuously improve our site and provide a better browsing experience.

**Marketing Cookies**

On our site, we may use marketing cookies to track visitors across websites. The aim is to display relevant and engaging advertisements for the individual user. These cookies may be set by our advertising partners and can be used to build a profile of your interests and show you relevant ads on other sites. If present, such cookies require your explicit consent to be activated.

**How to Manage Preferences**

You have the right to accept or refuse cookies. You can manage your cookie preferences through your browser settings. Most browsers allow you to accept or refuse all cookies or accept only certain types of cookies. You can also set your browser to notify you each time a cookie is stored on your device. Please note that disabling technical cookies may negatively impact your browsing experience and some site functionalities.

**Regulatory References**

This cookie policy is drafted in accordance with the Provision of the Data Protection Authority dated June 10, 2021, which regulates the use of cookies and other tracking tools. We invite you to visit the Authority's website for more information about your rights and ways to protect your privacy.

For any questions or clarifications regarding our cookie policy, please do not hesitate to contact us at our registered office in Piazza San Giovanni, 4, 55100, Lucca, or through the contact details available on our website.