**Privacy Policy**

This privacy policy is drafted in accordance with Regulation (EU) 2016/679 (GDPR) and describes the methods of processing personal data collected through the RE/MAX Viva microsite.

1. **Data Controller**

The data controller is RE/MAX Viva, with its registered office at Piazza San Giovanni, 4, 55100, Lucca, VAT number 01468240476. For any information or requests regarding the processing of personal data, you can contact the controller at the email address: [DPO email if provided].

2. **Types of Data Collected**

Through our microsite, we collect various types of personal data, including:

- Identification data: name, surname, email address, phone number. - Data related to interest in our services: real estate preferences, specific requests. - Navigation data: IP addresses, log data, information collected through cookies and other tracking technologies.

3. **Purpose of Processing**

The personal data collected is processed for the following purposes:

- Providing information and responding to specific user requests regarding our real estate services. - Managing and improving the operation of our microsite and the user experience. - Conducting direct marketing activities, with the explicit consent of the data subject. - Complying with legal or regulatory obligations applicable to the data controller.

4. **Legal Basis**

The processing of personal data is based on the following legal bases:

- Execution of a contract or pre-contractual measures at the request of the data subject (Art. 6(1)(b) GDPR). - Explicit consent of the data subject for marketing purposes (Art. 6(1)(a) GDPR). - Compliance with legal obligations to which the data controller is subject (Art. 6(1)(c) GDPR). - Legitimate interest of the data controller, respecting the fundamental rights and freedoms of the data subjects (Art. 6(1)(f) GDPR).

5. **Storage Methods**

Personal data is stored in electronic and/or paper form and protected by adequate technical and organizational security measures to prevent loss, unlawful or incorrect use, and unauthorized access. Data is retained for the time strictly necessary to achieve the purposes for which it was collected and, in any case, within the limits set by current legislation.

6. **Rights of the Data Subject (Art. 15-22 GDPR)**

Data subjects have the right to exercise the rights provided by Articles 15-22 of the GDPR, including:

- Right of access: obtain confirmation of whether or not personal data concerning them exists and receive such data in an intelligible form. - Right to rectification: obtain the correction of inaccurate personal data or the integration of incomplete data. - Right to erasure: obtain the deletion of personal data in the cases provided for by Art. 17 GDPR. - Right to restriction of processing: obtain the restriction of processing in the cases provided for by Art. 18 GDPR. - Right to data portability: receive personal data in a structured, commonly used, and machine-readable format and transmit it to another data controller. - Right to object: object to the processing of personal data at any time, for reasons related to their particular situation. - Right to withdraw consent: withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, data subjects can contact the data controller at the contact details provided in section 1.

7. **DPO and Contacts**

To ensure compliance with personal data protection regulations, RE/MAX Viva has appointed a Data Protection Officer (DPO). Data subjects can contact the DPO for any issues related to the processing of their personal data at the email address: [DPO email if provided].

This privacy policy is subject to changes and updates. Users are invited to consult it periodically to be informed of any changes.